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Article Details :: |
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| Article Name : | | | PREDICTIVE ANALYTICS AND ITS IMPACT ON BUSINESS PERFORMANCE AND STRATEGIC PLANNING: AN EMPIRICAL STUDY OF SELECTED BUSINESSES IN PUNE CITY, MAHARASHTRA | | Author Name : | | | Dr. Janardhan Kundlik Pawar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-17163 | | Article : | |  | Author Profile | | Abstract : | | | Predictive analytics has become an important component of contemporary business management because it enables organisations to use historical data, statistical techniques and machine learning to forecast future trends and support managerial decisions. | | Keywords : | | - Predictive analytics,business performance,
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