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| Article Name : | | | ADVENT OF SOCIAL MEDIA AND ITS IMPACT ON PUBLIC RELATIONS PRACTICES : OPPORTUNITIES AND CHALLENGES | | Author Name : | | | Thota Mohan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9785 | | Article : | |  | Author Profile | | Abstract : | | | Social Media is the in thing all over the globe. The advent and dramatic rise in its use and popularity has tremendously impacted the Public Relations. | | Keywords : | | - Social Media,advent and dramatic rise .,
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