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| Article Name : | | | A STUDY OF SKIN COLOR REPRESENTATION IN FAIRNESS CREAM ADVERTISEMENTS | | Author Name : | | | Dr. Saroj Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9704 | | Article : | |  | Author Profile | | Abstract : | | | Fairness creams, in India, have been accused of spreading and promoting racism and “colorism” along with their products in their advertisements. | | Keywords : | | |
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