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Article Name : | | A STUDY ON THE ROLE OF BEHAVIORAL FACTORS ON INVESTMENT IN SELECTED CAPITAL MARKET INSTRUMENTS | Author Name : | | Archana N. and Dr. R. Prakash Babu | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-9628 | Article : | | | Author Profile | Abstract : | | Extreme volatility has beset financial markets worldwide since the 2008 Global Crisis. Investor sentiment has been one of the key determinants of market movements. | Keywords : | | - Behavioral Finance,Capital Market,
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