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Article Details :: |
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| Article Name : | | | COMPETITIVE STRATEGIES OF SELECTED MOBILE PHONE BRANDS – RETAILERS’ PERSPECTIVE | | Author Name : | | | Sandhya Ch. V. L. and Dr. K. Rajesh Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9397 | | Article : | |  | Author Profile | | Abstract : | | | Mobiles brands are increasing day by day. There is a cut throat-competition between the brands. This study focused on the product and pricing strategies of selected mobile brands in the opinion of the retailers. | | Keywords : | | - Competitive Strategies,Perception of Retailers,
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