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Article Details :: |
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| Article Name : | | | FACTORS INFLUENCING THE CUSTOMER ADOPTION OF VALUE ADDED SERVICES OFFERED BY SELECTED COMMERCIAL BANKS IN THOOTHUKUDI | | Author Name : | | | A. Devi and Dr. K. Sathya Bama | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-9187 | | Article : | |  | Author Profile | | Abstract : | | | Today banking sector plays a vital role when providing financial services and managing financial assets. With the development of the information systems and information technology, all banks adopt some new technological advancement for their entity. | | Keywords : | | - Value Added Services,Commercial Banks,
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