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| Article Name : | | | “IMPACT OF MARKET STRATEGIES IN CONSUMER PURCHASE INTENTION OF TEXTILES” | | Author Name : | | | P. A. Appasamy and Dr. S. Sivaraj Murugan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8877 | | Article : | |  | Author Profile | | Abstract : | | | In the 21st century textile market is has become a battle textiles brands. The survival of the fittest principle is demanding the global and the local brand managers to formulate their marketing strategies in such a way that can get them a competitive edge over their rival textile brands. | | Keywords : | | |
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