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| Article Name : | | | EFFECT OF MARKETING MIX ON APPAREL CUSTOMER’S BUYING BEHAVIOR IN BENGALURU CITY | | Author Name : | | | H. Joseph Richard Johnsoin and Dr. Roopa M. B. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8851 | | Article : | |  | Author Profile | | Abstract : | | | Indian economy is very unique and different from any other economy in the world. To put it in nutshell, Indian business scenario is “Customer Centric”. | | Keywords : | | - Retail Apparel Stores,Customer Satisfaction,
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