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| Article Name : | | | REAL ESTATE BUSINESS – CURRENT MARKETING SCENARIO | | Author Name : | | | K.Haridevan , R. Kannappa | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-865 | | Article : | |  | Author Profile | | Abstract : | | | The buyers of land and building in real estate dealing are from various areas and may be from different socio economic background. The behavior of the buyers of real estate differs due to various factors. People give higher importance to their needs before selecting a particular area or land or building. The details regarding the profile of the people involved in real estate business are studied.The study area has urban, semi urban and rural areas. The registration department offices are situated in urban and semi urban areas. On the basis of the registrations done in a particular period, the sample are considered as 175 for urban and 125 for semi urban areas. | | Keywords : | | - behavior
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