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Article Details :: |
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| Article Name : | | | AN ALTERNATIVE APPROACH TO STUDY FAMILY DECISION MAKING: AN EMPIRICAL INVESTIGATION | | Author Name : | | | Debasis Bhattacharya and Dipak Saha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8599 | | Article : | |  | Author Profile | | Abstract : | | | The family is considered to be an important unit of analysis in the field of consumer decision-making. Researches on family decision making are well documented in the marketing as well as studies conducted by sociologists. | | Keywords : | | |
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