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Article Name : | | AN EMPIRICAL STUDY ON INFLUENCE OF INVESTMENT OBJECTIVE TOWARDS INVESTMENT PREFERENCE OF RETAIL INVESTORS IN CHHATTISGARH | Author Name : | | Teju Kujur and Dr. Sanskrity Joseph | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-8562 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | Behavioural fiancé is a new emerging branch of finance which studies the psychological element in financial decision making and challenges the traditional theories of finance and economics. | Keywords : | | - Behavioural Finance,Investment objective,
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