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Article Name : | | ASSESSMENT OF TOTAL QUALITY MANAGEMENT (TQM) IN J&K TOURISM | Author Name : | | Maraj Rehman Sofi , Iqbal Ahmad Hakim and Mohd Rafiq Gadoo | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-848 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | Total Quality Management (TQM) has been widely accepted as a means of improving business competitiveness and customer satisfaction. The business organizations across industry sectors aspiring to become customer-oriented, emphasizes on quality of services will have to implement the TQM concepts. The effective implementation of TQM hinges on the identification of key TQM practices; it is interesting to know a set of TQM practices which will make improves company performances. The research paper undertakes an empirical study of TQM with regard to their implementation in hotels in Kashmir valley. Employees of hotels with more than one year of work experience have been included to gauge their views on various aspects of implementation of TQM practices in their organizations. A total number of 220 respondents have been included for the purpose of the present study. The data has been collected on TQM practices like Customer focus, training and education, employee involvement, HRM, Employee encouragement etc through a well designed questionnaire. The data collected has been analyzed with relevant statistical tools. From the result analysis has been revealed that overall TQM practices have very much importance in sample study organizations. | Keywords : | | - Kashmir valley
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