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Article Details :: |
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| Article Name : | | | FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR | | Author Name : | | | Prof. Dr. Munaga Ramakrishna Mohan Rao | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8178 | | Article : | |  | Author Profile | | Abstract : | | | There are several factors which influence the Buying Behavior of the Consumer. They are grouped under 5 categories. | | Keywords : | | |
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