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| Article Name : | | | A STUDY OF INFORMATION SEARCH BEHAVIOUR OF BUDGET SEGMENT CAR CONSUMERS : WITH REFERENCE TO COMMERCIAL CAPITAL OF MADHYA PRADESH | | Author Name : | | | Prateek Dudhale and Dr. Milind Ruparao Patil | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8161 | | Article : | |  | Author Profile | | Abstract : | | | Information search behaviour is an integral part of buying decision process. In the present study information search behaviour of budget segment car consumers of Indore, a commercial capital of Madhya Pradesh has been evaluated. | | Keywords : | | - Information search behaviour,budget segment car.,
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