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Article Details :: |
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| Article Name : | | | MARKETING STRATEGIES ADOPTED BY SBI LIFE INSURANCE COMPANY’S | | Author Name : | | | S. Yoganathan and Dr. P. Gowthaman | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8112 | | Article : | |  | Author Profile | | Abstract : | | | The study is designed to evaluate the marketing strategies in SBI life insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. | | Keywords : | | - marketing strategies,strategies boost sales,
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