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Article Details :: |
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| Article Name : | | | ROLE OF BRAND COMMUNITIES IN BUSINESS SCHOOLS | | Author Name : | | | Sumanjit Dass, Dr. Muddu Vinay and Maj.(Dr.)V.N Saxena(Retd.) | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-8094 | | Article : | |  | Author Profile | | Abstract : | | | The purpose of this paper is to investigate the role of brand communities in the context of business schools from the perspective of a service organization and study its actionable antecedents and outcomes for strategic decision making. | | Keywords : | | - Brand satisfaction,Brand trust,
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