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Article Name : | | A STUDY OF BUYING BEHAVIOUR OF APPAREL AND ACCESSORIES BY THE GIRLS OF PUNJAB FOR THEIR WEDDING | Author Name : | | Ms.Komal Preet Kaur and Dr.Avanish Kumar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-8093 | Article : | | | Author Profile | Abstract : | | Punjabi culture is very vast and colourful which can be seen in Weddings that continue for many days. Among Punjabi’s, weddings have their own significance and charm. | Keywords : | | - Buying Behaviour,Wedding Expenditure,
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