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Article Name : | | CONSUMER PURCHASE DECISION OF COSMETIC PRODUCTS IN THANJAVUR CITY – A STUDY | Author Name : | | G. Lakshmi and Dr. A. Ananth | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-7731 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | The purchase decision is in the consumers hands, based on their preference, product price, products availability and previous experience the consumers taking decision. | Keywords : | | - purchase decision,Consumers friends,
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