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| Article Name : | | | MARKETING IN MANAGEMENT EDUCATION | | Author Name : | | | Sagi Rajkumar Varma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-759 | | Article : | |  | Author Profile | | Abstract : | | | The management education plays an essential role in today's dynamic business environment. The rapid trend of globalization and technological changes have made difficult for organizations to survive in the competitive world. As a result the importance of management education has been increased many folds. Business executives need to update their skills due to sudden changes in the external environment. Due to the increasingly complex nature of organizations and businesses, there is a need that the business schools impart relevant, current, and cutting edge knowledge to the students. This research attempts to put light on the current scenario in the field of management education with respect to the academicians and their perspective on the topic. | | Keywords : | | - developing countries
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