| Article Name : | |
| A STUDY ON INFLUENCE OF ACADEMIC POSITION OF FEMALE FACULTIES IN HIGHER EDUCATION ON BUYING BEHAVIOUR OF FMCG PRODUCTS IN PUNE CITY |
| Author Name : | |
| Dr. Kunal Badade and Sushil Shende |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ROR-7559 |
| Article : | |
 | Author Profile |
| Abstract : | |
| This paper deals with buying behaviour of female faculties employed in higher educational management institutions in pune city.The buying behaviour of these feamle faculties are with respect to FMCG products.Buying behaviour is a complex phenomenon.There are Individual factors and other factors. |
| Keywords : | |
- Academic Position,Buying Behaviour,
|