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| Article Name : | | | RELEVANCE OF SOCIAL MEDIA TO THE INDIAN MARKET AND HOW THE SOCIAL MEDIA PLAYERS CAN EXPLOIT IT | | Author Name : | | | Suvarna S. and Mallikarjuna N. L. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7557 | | Article : | |  | Author Profile | | Abstract : | | | When it arrived, sceptics wondered if social media would succeed in India the way it did elsewhere. A country with a huge chunk of illiterates, according to them, was not the right turf for it. At best, the educated and some well-informed sections of society, with exposure to English language and western lifestyle might patronise it . | | Keywords : | | - forward-looking,naysayers; patronise,
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