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| Article Name : | | | A STUDY ON BUYING BEHAVIOUR OF SMART TELEVISION WITH REFERENCE TO BANGALORE CITY | | Author Name : | | | Suresh R. B. and Ravishankar B. S. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-7523 | | Article : | |  | Author Profile | | Abstract : | | | The emergence of Double Income No kid (DINK) concept and nuclear families has made the lives of the working people to spend lavishly on the products they choose to buy. | | Keywords : | | |
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