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            | Article Name : |  |  | METHODS OF MEASURING ADVERTISING EFFECTIVENESS |  | Author Name : |  |  | N. Logambal and  Dr. R. Kannan |  | Publisher : |  |  | Ashok Yakkaldevi |  | Article Series No. : |  |  | ROR-7447 |  | Article : |  |  |  | Author Profile |  | Abstract : |  |  | Promoting is gone for enhancing the business volume of a worry so its viability can be assessed by its effect on deals. |  | Keywords : |  |  |  |  |  |  |