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Article Name : | | A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO HYDERABAD KARNATAKA REGION | Author Name : | | Prof. Harishchandra S. B. and Dr. P. Malyadri | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-7441 | Article : | | | Author Profile | Abstract : | | Today’s technologies reducing the human effort by adding a day by day a new invention in our life, and the present article focusing on the sharp increase of Internet usage, as well as, the systematic progress of Information Technology has transformed the way goods are bought and sold, resulting to the exponential growth in the number of online shoppers. | Keywords : | | - Online shopping,customer buying behavior,
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