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            | Article Name : |  |  | CONSUMER PERCEPTION AND INTENTION TOWARDS AIRTEL MOBILE – A STUDY |  | Author Name : |  |  | Dr. M. Chandrasekaran and  S.Vijay Arun |  | Publisher : |  |  | Ashok Yakkaldevi |  | Article Series No. : |  |  | ROR-7310 |  | Article : |  |  |  | Author Profile |  | Abstract : |  |  | Mobile phone markets are one of the complete market atmospheres nowadays due to increased competition and change. |  | Keywords : |  |  | Customer Perception,Customer Intention,
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