| Article Name : | |
| A STUDY ON CUSTOMERS PERCEPTION TOWARDS CRM PRACTICES OF GARMENTS RETAILING IN KANYAKUMARI DISTRICT |
| Author Name : | |
| A. Joel Keenes and Dr. N. Gladstone Joy |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| ROR-7199 |
| Article : | |
 | Author Profile |
| Abstract : | |
| The move in marketing focus from expanding the number and transaction value (transactional marketing) to having effective and productive associations with different stake holders (relationship marketing) has significant advantages. |
| Keywords : | |
- effective and productive associations,customer relationship focuses,
|