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Article Details :: |
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| Article Name : | | | BRAND ENDORSEMENT BY INDIAN SPORTS CELEBRITIES: IT’S IMPACT ON PURCHASE INTENTION OF LOW AND HIGH INVOLVEMENT PRODUCTS | | Author Name : | | | S.Shahul Hameed and Dr. S.Madhavan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6818 | | Article : | |  | Author Profile | | Abstract : | | | It is a well-known fact that advertisement plays a major role in increasing the sales of any product introduced in the market. Particularly advertisement that uses the image of a celebrity has huge impact. | | Keywords : | | - Sports Celebrity,Advertisement,
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