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| Article Name : | | | IMPLICATIONS OF SOCIAL MEDIA MARKETING FOR THE MARKETER AND THE CUSTOMER | | Author Name : | | | Prof. Mallikarjuna N. L. and Suvarna S. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6591 | | Article : | |  | Author Profile | | Abstract : | | | Exploiting social media for marketing goods and services has come to stay in India. This is understandable considering the ever-rising mobile penetration in rural India and the ever-rising mobile user numbers. | | Keywords : | | - regulatory regime,rural customers,
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