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Article Details :: |
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| Article Name : | | | A STUDY ON ENVIRONMENTAL ATTITUDE AND PERCEPTION OF CONSUMER’S ATTITUDE ABOUT GREEN ADVERTISEMENT | | Author Name : | | | Dr. R. Maheswari | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6525 | | Article : | |  | Author Profile | | Abstract : | | | The mantra that is gaining popularity among the current environmentally concerned population is ‘Green’. The main of objective of this research to find about the consumers’ green attitude called ‘Consumer Greendex’, the top scoring consumers were in the developing countries like India. | | Keywords : | | - Green Marketing,green advertising,
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