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Article Name : | | A STUDY ON CUSTOMER PERCEPTION TOWARDS E-BANKING SERVICES OF ICICI BANK IN KANYAKUMARI DISTRICT | Author Name : | | N. Vinil Kumar and Dr. N. Indira | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-6468 | Article : | | | Author Profile | Abstract : | | In recent years, the banking industry around the world has been undergoing a rapid transformation. The deepening of information technology has facilitated better tracking and fulfillment of commitments, multiple delivery channels for online customers and faster resolution of issues. | Keywords : | | - Customer Perception,E-banking,
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