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Article Details ::
Article Name :
A STUDY ON CUSTOMER PERCEPTION TOWARDS E-BANKING SERVICES OF ICICI BANK IN KANYAKUMARI DISTRICT
Author Name :
N. Vinil Kumar and Dr. N. Indira
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-6468
Article :
Author Profile
Abstract :
In recent years, the banking industry around the world has been undergoing a rapid transformation. The deepening of information technology has facilitated better tracking and fulfillment of commitments, multiple delivery channels for online customers and faster resolution of issues.
Keywords :
  • Customer Perception,E-banking,
 
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