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| Article Name : | | | IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO FAST-MOVING CONSUMER GOODS IN KANYAKUMARI DISTRICT | | Author Name : | | | Ms. S. Raja Prathiba and Dr. R. Dharmaragini | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6453 | | Article : | |  | Author Profile | | Abstract : | | | In the past few decades, the use of social media has revolutionized the way entrepreneurs do business. | | Keywords : | | - stratified random sampling,social media,
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