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| Article Name : | | | AN EMPIRICAL ANALYSIS ON INVESTOR SENTIMENTS AND STOCK MARKET REACTIONS ON M&A ANNOUNCEMENTS: A CASE STUDY OF INDIAN PHARMACEUTICAL AND FMCG SECTOR | | Author Name : | | | Raashi Jyothi Panvelkar and Dr. Guntur Anjana Raju | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6450 | | Article : | |  | Author Profile | | Abstract : | | | Mergers and Acquisitions (M&A) is the tie up of companies or their assets to consolidate into one company for purpose of various strategic business reasons such as improving capabilities, to earn a competitive advantage, takeover a higher market share as well as enter global markets, to diversify product lines, reduce costs and most importantly to ensure survival in the market. | | Keywords : | | |
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