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| Article Name : | | | E. COMMERCE: A GATEWAY TOWARDS AN EVER-GROWING COMPETITIVE WORLD | | Author Name : | | | Charu Goyal | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-643 | | Article : | |  | Author Profile | | Abstract : | | | E-Commerce is the hot selling concept in the market today. But what is E-Commerce? Does it only incorporate an electronic way of conducting business which engages use of diverse electronic tools for improved customer management and Commerce practice or is it much broader than the above? This paper is an attempt by the author to study the role of E-Commerce in today's business environment. For the same the author has invented a company “SOFTAL Enterprises” and would like to look into the whole structure of opportunities and convenience this promising model has to offer in the purview of our business offerings. | | Keywords : | | - Business ,Business
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