|
Article Details :: |
|
|
| Article Name : | | | "TO ANALYZE THE PERCEPTION OF THE YOUTH TOWARDS THE FEMALE ENDORSEMENT IN INDIAN TV ADVERTISEMENTS" | | Author Name : | | | Dr Pritesh Shukla | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6386 | | Article : | |  | Author Profile | | Abstract : | | | With increasing brand awareness amongst the Indian youth and purchasing power of the upper class in tier II and III cities, spending by Indian consumers is expected to grow four times to US$ 4.2 trillion by 2017, according to a joint study by YES Bank and a leading industry body. | | Keywords : | | - TV advertisement,Female endorsement in TV ads,
|
|
|
|