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| Article Name : | | | A STUDY ON DIMENSION OF TV ADVERTISING IN MARKETING THE CONSUMER DURABLES IN CHENNAI CITY | | Author Name : | | | Mr. Neethi Kumar P. and Dr. Aranganathan T. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6358 | | Article : | |  | Author Profile | | Abstract : | | | The main objective of the Study is socio-economic profile and their exposure to TV advertisement of the selected respondents in the study area. | | Keywords : | | - Advertisements,Promotion,
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