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Article Details :: |
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| Article Name : | | | SUSTAINABLE PHARMACEUTICAL MARKETING STRATEGIES: IN REFERANCE OF SME PHARMA INDUSTRY | | Author Name : | | | Dr. Sandeep Tare | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6341 | | Article : | |  | Author Profile | | Abstract : | | | cater the population of 1.3 bn in country, pharmaceutical companies itself segregate their respective product lines such as all major life style diseases products being manufactured and sold by Mid-Large size & MNCs as these products need sophisticated technological advancement, having product image as still having patent or in licensing arrangement, is of consumer need and costlier too. | | Keywords : | | - Generic- Generic,Pharmacopial,
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