|
Article Details :: |
|
|
| Article Name : | | | A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS | | Author Name : | | | Mr. Abdul Rahuman M. and Dr. O.M Haja Mohideen | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6310 | | Article : | |  | Author Profile | | Abstract : | | | The purpose of this paper is to give an approaching on the Indian consumer dynamics on green products by assess the factors leading to consumer’s perception towards green products, and its result on their purchase motive. | | Keywords : | | |
|
|
|