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| Article Name : | | | PERCEPTUAL DIFFERENCE AMONG STAKEHOLDERS FOR TEACHING MARKETING MANAGEMENT | | Author Name : | | | Chandan Maheshkar and Dr. Vinod Sharma | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6197 | | Article : | |  | Author Profile | | Abstract : | | | Purpose of the Study:This study is aimed to explore the existed differences among the perceptions ofstakeholdersfor teaching marketing management towards deciding an optimum mix of pedagogies that contribute to enhance the students’ skills and employability. | | Keywords : | | - Pedagogy,Business Education,
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