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Qualis Capes / BRAZIL as B3

Article Details ::
Article Name :
A STUDY ON DETERMINANTS OF CUSTOMER RETENTION IN BANKING SECTOR
Author Name :
Madhav Gupta
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-6174
Article :
Author Profile
Abstract :
The banking industry is exceedingly cutthroat competitive, with banks not only challenging among each other; but also with non-banks and other financial organizations.
Keywords :
  • Customer Retention,Competitive Advantage,
 
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