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Article Name : | | A STUDY ON DETERMINANTS OF CUSTOMER RETENTION IN BANKING SECTOR | Author Name : | | Madhav Gupta | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-6174 | Article : | | | Author Profile | Abstract : | | The banking industry is exceedingly cutthroat competitive, with banks not only challenging among each other; but also with non-banks and other financial organizations. | Keywords : | | - Customer Retention,Competitive Advantage,
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