Article Details :: |
|
Article Name : | | A STUDY ON CONSUMER PREFERENCE TOWARDS TVS WEGO | Author Name : | | R. Deepa and T. Ramesh Kumar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-6118 | Article : | | ![](images/pdf_download.png) | Author Profile | Abstract : | | The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. | Keywords : | | - marketing concept,set of products and production programmes.,
|
|
|
|