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Article Details :: |
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| Article Name : | | | LIQUIDITY MANAGEMENT IN HINDUSTAN UNILEVER LIMITED (HUL): A CASE STUDY | | Author Name : | | | Rupa Yadav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-6063 | | Article : | |  | Author Profile | | Abstract : | | | It is unanimously accepted that liquidity management is a very crucial aspect of financial management of a business firm. An effective liquidity management of the firm can only ensure smooth running of its business wheel. In today’s highly deregulated and globalised economy almost all companies are facing fierce challenges due to intensified competition at market place. | | Keywords : | | - Liquidity,Liquidity Management,
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