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Article Name : | | CRM PRACTICES AMONG THE NATIONALIZED BANKS | Author Name : | | Dr. M. Senthilrajkumar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-5816 | Article : | | | Author Profile | Abstract : | | The purpose of the present study was to analyze the Customer Relationship Management (CRM) among the nationalized banks in Tirunelveli District. | Keywords : | | |
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