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| Article Name : | | | A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON BUYING BEHAVIOUR OF TRANSGENDER IN COIMBATORE CITY | | Author Name : | | | Dr. K. Brindha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5738 | | Article : | |  | Author Profile | | Abstract : | | | Advertisement is a commercial transaction involving payment to publishers or broadcasters and others whose media are employed and it is tool of marketing to influence the transgender to buy a product or services. | | Keywords : | | - Advertisement,Buying Behaviour.,
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