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| Article Name : | | | CONCEPTUAL MODEL FIT FOR CUSTOMER RELATIONSHIP MANAGEMENT IN INSURANCE SECTOR WITH SPECIAL REFERENCE TO TAMILNADU | | Author Name : | | | Dr. V. Ramesh Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5701 | | Article : | |  | Author Profile | | Abstract : | | | Customer Relationship Management (CRM) now was playing an inevitable role in the business world. Customers are the critical factors in each business in all companies, Employees awareness of CRM practices, Attitude of the employees, CRM challenges faced by employees and Employees performance. | | Keywords : | | - Employees awareness of CRM practices,Attitude of the employees,
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