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| Article Name : | | | EFFECT OF HRM PRACTICES ON JOB SATISFACTION AND CUSTOMER SATISFACTION IN PUBLIC SECTOR BANKS | | Author Name : | | | Dr. V. G. Geetha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5644 | | Article : | |  | Author Profile | | Abstract : | | | The Human Resource Management is important for banks because banking is a service industry. Management of people and management of risk are two key challenges faced by banks. Efficient risk management may not be possible without efficient and skilled manpower. | | Keywords : | | - Human Resource Management,Job satisfaction,
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