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| Article Name : | | | OWNER OF THE PRODUCT ITSELF AS AN ENDORSER: A NEW TREND IN TAMIL TLEVISION ADVERTISEMENT AND ITS IMPACT ON COIMBATORE DISTRICT | | Author Name : | | | S. Keerthana | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5506 | | Article : | |  | Author Profile | | Abstract : | | | Using celebrities to endorsing the brand or product is the most popular advertising technique used around the world for the decades. | | Keywords : | | - Television,Tamil Advertisement,
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