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Article Details :: |
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| Article Name : | | | AN OPERATIONAL EVALUATION OF CUSTOMER‘S SATISFACTION IN ATM SERVICES (With reference to public and private sector Banks in Guntur city, Andhra Pradesh, INDIA) | | Author Name : | | | Dr. T. Niloufer Usha Rani | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5243 | | Article : | |  | Author Profile | | Abstract : | | | The Objective of this paper is to study the customer satisfaction of public and private sector ATMs in Guntur city, the study reveals the various dimensions of SERVQUAL (service quality) and its effect on the customer satisfaction. | | Keywords : | | |
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