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Article Details ::
Article Name :
EXTERIOR ATMOSPHERICS AND CONSUMER IMPULSE BEHAVIOUR: INFLUENCE OF WINDOW DISPLAYS
Author Name :
Preeti Patil
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-5192
Article :
Author Profile
Abstract :
This study aims to fill the gap in external atmospheric literature and provide useful information to retailers by investigating the influence of external atmospheric variable specifically window displays on customers’ impulse
Keywords :
  • Atmospherics,Window display,
 
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