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Article Details ::
Article Name :
AN EMPIRICAL STUDY ON STRATEGIC RURAL MARKETING PRACTICES FOR FUTURE MARKETERS
Author Name :
M. Josephin Rangith and Dr. S. Nadarajan
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-5151
Article :
Author Profile
Abstract :
Strategic rural marketing practices varies from value added services to the rural customers. It also includes the specialized promotion programmes especially for rural markets.
Keywords :
  • Strategic Rural Marketing Practices-Rural Marketers-Farmers and Traders.,
 
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