Article Name : | |
AN EMPIRICAL STUDY ON STRATEGIC RURAL MARKETING PRACTICES FOR FUTURE MARKETERS |
Author Name : | |
M. Josephin Rangith and Dr. S. Nadarajan |
Publisher : | |
Ashok Yakkaldevi |
Article Series No. : | |
ROR-5151 |
Article : | |
| Author Profile |
Abstract : | |
Strategic rural marketing practices varies from value added services to the rural customers. It also includes the specialized promotion programmes especially for rural markets. |
Keywords : | |
- Strategic Rural Marketing Practices-Rural Marketers-Farmers and Traders.,
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