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Article Details :: |
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| Article Name : | | | FACTORS INFLUENCING BUYING DECISION OF DURABLE PRODUCTS OF WOMEN CONSUMERS WITH REFERENCE TO KRISHNAGIRI DISTRICT – AN EMPIRICAL STUDY | | Author Name : | | | N. V. Nagalatha and Dr. A. Kaboor | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-5133 | | Article : | |  | Author Profile | | Abstract : | | | The durable products are major investment to the middle class families, the same time the change the products periodically because of outdated of existing products and poor performance of because of usages. | | Keywords : | | - Durable products,women consumers,
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